Stop Blind Marketing: Start AccountBased Marketing

Discover what industry leaders are saying about Stop Blind Marketing, Start Account-Based Marketing:Stop Blind Marketing, Start Account-Based Marketing is an essential handbook for any marketer looking to refine their ABM strategy... - Avishek Chakrobarty, Head - Global ABM Centre of Excellence, Kyndryl.Another brilliant deep dive into precision marketing by YSK! This book goes beyond explaining ABM-it transforms it with intelligence-driven orchestration, making every engagement hyper-personalized, predictive, and impactful... - Amit Shah, CMO & Head Global BD, Zycus....This book will be a priceless addition to the collection of books for B2B Marketing practitioners to significantly enhance their knowledge of this field. I wish the book all success. - DVR Seshadri, Professor of Practice - Marketing Area, ISB....with marketers playing the role of growth creators and business accelerators YSKs second book gives you the tools to get better ROI and impact... - Dr Annurag Batra, Chairman BW Businessworld and Founder exchange4media, Writer, Angel investor, TV Show host and Author....With this second book on ABM, Sai Krishna once again delivers a masterful playbook for marketers ready to move beyond blind marketing and start driving meaningful business outcomes. More than just a guide, this book is a must-read for every marketing practitioner looking to turn accounts into advocates and intent into influence. - Ankur Gupta, VP - Marketing, Skillsoft.