Strategic Management (6Th Ed.) Biztantra
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Description
This Leading Strategy Text Integrates Current Research Of Developing Trends With Updated Cases And Increased Coverage Of Technology. Highlights Include New Material On The Link Between Performance And Competitive Advantage, Analyzing Sources Of Competitive Advantage And Profitability, Business Strategy And Game Theory, How Competition And Strategy Change As Industries Pass Through Different Growth Stages, And Horizontal Integration And Strategic Outsourcing. Table Of Contents: Part I. Introduction To Strategic Management ?The Strategic Management Process ?External Analysis: The Identification Of Industry Opportunities And Threats Part Ii. The Nature Of Competitive Advantage ?Internal Analysis: Distinctive Competencies, Competitive Advantage, And Profitability ?Building Competitive Advantage Through FunctionalLevel Strategy Part Iii. Strategies ?Building Competitive Advantage Through BusinessLevel Strategy ?Competitive Strategy And The Industry Environment ?Strategy In HighTechnology Industries ?Strategy In The Global Environment ?Corporate Strategy: Horizontal Integration, Vertical Integration, ?Corporate Strategy: Diversification, Acquisitions, And Internal New Ventures Part Iv. Implementing Strategy ?Corporate Performance, Governance, And Business Ethics ?Implementing Strategy In Companies That Compete In A Single Industry ?Implementing Strategy In Companies That Compete Across Industries And Countries Part V. Cases In Strategic Management
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