Strategic Management: Concepts and Cases

Primarily intended for the postgraduate students of commerce and management, this compact text covers all the topics prescribed in almost all universities and autonomous institutes in India. Each concept is explained with the help of many real-life examples from the Indian context. Considering the fact that the understanding of the concept of strategic intent is prerequisite to the understanding of strategic management, the chapter on strategic intent is included which brings out the differences between various elements of strategic intent. It also covers the current happenings in the businesses from the Indian context. Similarly, a topic on strategic choice has been discussed at length because of the fact that BCG growth-share matrix and GE nine-cell matrix are extremely useful in making a strategic decision in real life. Besides, the book contains ten case studies on various topics of strategic management such as environmental appraisal, critical success factors, SWOT analysis, strategic intent, strategic choice, business level strategy formulation and choice of growth strategy. All these cases are provided with authentic industry specific data. Firms are chosen from different businesses thereby giving business-specific flavour and a broad understanding of various business domains. Table Of Contents: CONTENTS Preface Acknowledgements Chapter 1INTRODUCTION TO STRATEGIC MANAGEMENT Chapter 2CONCEPT OF STRATEGY Chapter 3STRATEGIC INTENT Chapter 4ENVIRONMENT AND ENVIRONMENTAL ANALYSIS Chapter 5ORGANIZATIONAL CAPABILITY Chapter 6INDUSTRY ANALYSIS Chapter 7CORPORATE AND BUSINESS LEVEL STRATEGY FORMULATION Chapter 8FORMULATING FUNCTIONAL LEVEL STRATEGIES Chapter 9STRATEGIC ANALYSIS AND CHOICE Chapter 10STRATEGY IMPLEMENTATION Chapter 11STRATEGIC CONTROL Chapter 12CORPORATE SOCIAL RESPONSIBILITY Case Studies Index