Surge: Stories and insights from Indias Leading Chief Communications Officers

About the BookForty-six profiles and perspectives from leading communications officers of the country.Amrit Ahuja. Arpana Ahuja. Seema Ahuja. Nazeeb Arif. Sanjay Arora. Melissa Arulappan. Roma Balwani. Rohit Bansal. Sudeep Bhalla. Ophira Bhatia. Nandini Chatterjee. Paresh Chaudhry. Paroma Roy Chowdhury. Madhu Chhibber. Shravani Dang. Anuj Dayal. Deepa Dey. Meenu Handa. Mahesh Jayaram. Ritu Jhingon. Narahari K.S. Bharatendu Kabi. Manish Kalghatgi. Himanshu Kapadia. Sanjiv Kataria. Raza Khan. Alpana Killawala. Rakhee Lalvani. Nivedeeta Moirangthem. Subhayu Mishra. Rachana Panda. Sujit Patil. Ramya Rajagopalan. Mukund Rajan. Senjam Raj Sekhar. Pragnya Ram. Debasis Ray. Minari Shah. Amandeep Singh. Atul Takle. Nitin Thakur. Aparna Thomas. Varghese Thomas. Aman Ullah. Shaily Vaswani. Pradeep Wadhwa.These are some of Indias finest communicators and reputation management professionals. Every single one of them has used the power of communication to shape the narratives of top brands.In Surge: Stories and Insights from Indias leading Chief Communications Officers, editors Amith Prabhu and Sarika Chavan draw sketches of forty-six senior professionals. These chapters are a masterclass in how communication shapes the success of an organisation. We see how these leaders have elevated communications as a strategic imperative in the companies they worked in. Besides providing readers with a rare peek into the functioning of corporate India, Surge also demonstrates how vital communication can be in todays knowledge-driven world.A must-read for every communications professional and enthusiast.About the AuthorAmith Prabhu is a pioneering public relations and reputation management professional with over twenty years of experience. He has worked in India and in the USA at leading marketing communication companies. He is the co-founder of Indias only weekend offsite summit for the profession, PRAXIS. He serves on the international board of the Global Alliance (GA). He is the founding dean at the School of Communications & Reputation (SCoRe) in Mumbai. He has a postgraduate degree in Public Relations and communication management from Symbiosis Institute of Media and Communication. He lives in Gurgaon.Sarika Chavan is the founder of Sparkle Gift Cards and is the director of social impact at The PRomise Foundation. She is a Public Relations professional with over nineteen years of work experience. Her last stint was at Weber Shandwick Mumbai, where she was vice president client experience. Previously she was employed at Adfactors PR, Text100 (now Archetype) and Perfect Relations. She writes the longest-running monthly book review column. She has a postgraduate diploma from the Xavier Institute of Communications. She lives in Mumbai.