Surge: Tamil Nadus Growth Story

About The Bookan Unravelling Of The WellKept Secret Of Tamil NaduS Industrial Growth.The Early 80S. The South As A Business Centre Is Not On AnyoneS Radar. Bombay And, To A Lesser Extent, Delhi, Dominate The Business World. Madras Is An Overgrown Village, And Bangalore A PensionerS Paradise.FastForward To 2016. Mumbai And Delhi Continue To Remain Powerhouses. In The South, Bangalore Is On Top Of EveryoneS List, And Even Hyderabad Is Seen As A Dynamic Centre Of Growth. A LittleKnown Fact Though Is That Chennai Is The Base For More Industries Than Either Of Those Two Cities.Tamil NaduS Industrial Growth Has To Be One Of IndiaS BestKept Secrets. For Various ReasonsIts Distance From Delhi, The CentreS Lack Of Interest Because Of The Dominance Of Regional Parties, Companies Not Rushing To The Stock Market Unlike Their Western And Northern CounterpartsTamil Nadu Is Not Perceived As An Industrially Advanced State.Surge Seeks To Undo That Misconception. Examining Both OldEconomy And NewEconomy Industries, Profiling Scions Of WellEstablished Families As Well As Young Upstarts, Homegrown Talent And Those Who Came In From Outside The State, This Book Fills An Important Niche In The Story Of Indian Industrialisation. An Incisive Account By Veteran Business Journalist Sushila Ravindranath, This Is A MustRead For Students Of Business, Corporate Executives, And Indeed, Anyone Interested In The Dynamic World Of Business And Finance.About The Authorsushila Ravindranath Joined Business India As A Staff Writer In 1983. This Was A Time When Business Was Still A Bad WordBusiness Week Called India An Elephant On An Oil Spill. Business India Was The CountryS First Business Magazine.Sushila Moved To Chennai A Couple Of Years Later. She Ended Up Doing Stories On Many South Indian Groups Which Were PublicityShy And Had Never Been Written About. She Had The Opportunity To Set Up Business India Bureaus In All The Main Southern Cities. As Bureau Chief, South, She Was Involved In The CompanyS Foray Into Television And Cable Distribution And Other Ventures.In 2000 She Was Asked By R K Swamy Bbdo, One Of The CountryS Largest Advertising Agencies, To Set Up An Entertainment Portal. After Setting Up The Hansazone Website She Moved To The New Sunday Express As Its Editor. After A Brief Spell As Resident Editor, Deccan Chronicle, She Is Now A Consulting Editor For Financial Express. She Writes Business And Political Columns For Financial Express And Indian Express. She Has Compiled The Cii Entrepreneurs Handbook And The Cii EBook On Women Entrepreneurs Of The Southern Region.