Tata : Ek Carporate Brand Ka Vikas

With a series of high-profile acquisitions, including Jaguar Land Rover and Corus Steel, and the launch of the worlds first car, the Nano, priced at 1 lakh, Indias oldest and most respected corporate brand is poised to change our perceptions. With significant presence in sectors including steel, tea, chemicals, communications, and software, Tata now ranks 65th in the World Brand Valuation League* and is on the verge of becoming a truly international brand.But what exactly is the Tata brand? What are its values? What do people in India and around the world perceive it to be?In this engaging and informative book, Morgan Witzel delves into the heart of Tata Enterprises.It traces its origins, the evolution of its reputation and image, and its transformation into a powerful and valuable brand.Tata: The Evolution of a Corporate Brand delves deep into the Tata paradigm and explores the unique relationship between the Tata Group and the Indian public, from successful business achievements to its contributions to its employees and beyond to society. Finally, the book also questions how Tatas reputation will be perceived as it enters international markets.Whether you are an entrepreneur, a manager, a marketer, or a loyal Tata member, this book will help you understand the sustainability of this brand and inspire you with its values in the international economy.Source: Brand Finance Global 500 report, published in March 2010