Taxmanns Principles of Marketing [UGCF | NEP] Seamlessly Merges Foundational Marketing Concepts | Emerging Trends | NEPAlig

Principles Of Marketing With CaseBased Practical Exercises Is A Definitive Textbook Designed To Address The Evolving Marketing Landscape In TodayS Competitive Environment. Grounded In Theoretical Rigour And Supplemented By Practical CaseBased Exercises Aligned With The National Education Policy (Nep), This Book Offers A Holistic View Of Marketing PrinciplesFrom Foundational Concepts To Emerging Trends Like Green Marketing, Digital Marketing, And Sustainable Marketing. This Edition Bridges Academic Depth And Applications, Making It A Valuable Resource For Readersthis Book Is Intended For The Following Audience: Undergraduate And Postgraduate Students Of Commerce And Management (B.Com, B.Com (Hons.), Bba, Mba, Etc.) Researchers And Academicians Seeking A Detailed Reference On Both Foundational And Evolving Marketing Practices Industry Practitioners Looking To Refresh Or Deepen Their Conceptual Knowledge With Examples And Case Studies, Especially In The Indian Contextthe Present Publication Is The 4Th Edition, Authored By Prof. (Dr) Kavita Sharma And Dr Swati Aggarwal, With The Following Noteworthy Features: [Comprehensive Curriculum Coverage] Covers All Essential Topics, Aligning With GraduateLevel Courses And The Latest Nep Guidelines [Illustrative Learning Aids] Enriched With Product Advertisements, Flow Charts, Figures, And Tables To Make Learning Engaging And Experiential [Case Studies] Each Chapter Features Contemporary Case StudiesCompiled Through Secondary SourcesTo Illustrate Practical Applications And Foster Analytical Thinking [CaseBased Practical Exercises] Incorporates Exercises At The End Of Each Chapter To Reinforce Critical Concepts And Enhance ProblemSolving Skills, In Line With Nep [Discussion Questions] Assists In SelfAssessment And Promotes A Deeper Understanding Of Key Marketing Concepts [Ethics & Sustainability Focus] Includes Sections On Green Marketing, Deceptive Promotional Practices, And Sustainable Marketing StrategiesKey Issues In Modern Marketing [Authored By Seasoned Experts] The Credibility And Depth Of Coverage Come From The Extensive Academic And Research Experience Of The Authorsthe Coverage Of The Book Is As Follows: Fundamentals Of Marketingo Explore Marketing Definitions, Scope, Significance, And Evolution Of Marketing Concepts And Philosophies Marketing Environmento Understand Micro And Macro Forces Shaping Market Dynamics, Equipping Readers To Make Informed Strategic Decisions Consumer Behaviour & Stpo Delve Into The Psychology Of Consumer DecisionMaking, Identifying How Segmentation, Targeting, And Positioning Influence Market Success Product Decisionso Learn About Product Mix, Branding, Packaging, And New Product Development While Appreciating The Role Of Value Creation. Pricing Strategieso Examine Key Pricing Objectives, Methods, And Ethical Considerations, Illustrating How Pricing Impacts Profitability And Customer Perception. Distribution & Retailingo Understand Distribution Channels, Logistics, And Emerging Retail Formats, Highlighting Best Practices And Innovations In India. Promotion & Communicationo Master Advertising, Sales Promotion, Personal Selling, Public Relations, And Integrated Marketing Communication For Coherent Brand Messaging. Relationship Marketingo Grasp The Essence Of Building And Nurturing LongTerm Customer Relationships And Collaborative Partnerships Emerging Trendso Stay Updated With Discussions On Green Marketing, Rural Marketing, Digital Marketing, And The Significance Of Sustainability In Modern Businessthe Book Is Organised Into Five Distinct Units, Each Comprising Multiple Chapters That Build Upon One Another To Provide A Logical And Progressive Learning Path: Unit I | Introduction To Marketing Establishes The Basics Of Marketing Philosophy And Frameworks, Highlighting The Importance Of Studying Marketing And Its Interplay With The External Environment Unit Ii | Market Selection Focuses On Consumer Behaviour And Market Segmentation Strategies, Targeting, And Positioning, Offering Deep Insights Into How Firms Identify And Serve The Right Customer Segments Unit Iii | Marketing Decisions Related To Product Dives Into Product Strategy, From Idea Generation To Branding And Packaging, Culminating With New Product Development And Life Cycle Considerations Unit Iv | Marketing Decisions Related To Pricing & Distribution Explores How Marketers Set Prices Based On Objectives, Costs, And Competition; Covers Various Distribution Structures And Retailing Formats, Emphasising Logistics And Channel Management. Unit V | Promotion Decisions & Emerging Developments Discusses Integrated Marketing Communication ToolsAdvertising, Personal Selling, Sales Promotion, PrAnd Extend To Relationship Marketing, Digital Platforms, And Ethical Marketing Practices. ChapterEnd Enhancementso Discussion Questions Reinforce Learning And Foster Classroom Dialogueo Case Studies Illustrate Practical Company Scenarios (E.G., Nestle, Gi