Taxmanns Strategic Management Thorough Exploration of Strategic Management Concepts | Tools | Techniques with Reallife Exam

This Book Discusses The Crucial Role Of Strategic Management In Leveraging Technology, Digitalisation, Smart Manufacturing, And Globalisation To Gain A Competitive Advantage In TodayS Dynamic Market. It Highlights How Companies Vie Not Just For Resources And Capabilities But Also For Innovative Ideas And Market Presence To Ensure Sustainable Growth. The Narrative Underscores The Creation Of Strategic Assets And Intents, Positioning Firms As Industry Leaders And Setting New Standards Of Excellence Across Global Markets.This Book Is Designed For Students Enrolled In Strategic Management Courses, Whether In Management Programs Or Specialised Strategic Management Courses, And Professionals Seeking To Deepen Their Understanding Of Strategic Management Principles And Applications.The Present Publication Is The 2Nd Edition, Authored By N. Chandrasekaran And P.S. Ananthanarayanan. The Noteworthy Features Of The Book Are As Follows: [Integration Of Global And Indian Business Context] The Book Presents An InDepth Look Into The Strategic Management Practices That Have Shaped Successful International And Indian Companies, Emphasising The Creation Of Intangible And Physical Assets In Competitive Markets [Evolution Of Strategic Management] It Traces The Development Of Strategic Management From Various Perspectives, Including Long Range Planning, Business Policy, And Corporate Planning, To Its Current Significance In Ensuring Sustainable Growth In A Fluctuating Business Environment [Comprehensive Approach] The Text Presents A Holistic View Of Strategic Management, Covering The Spectrum From Strategic Planning To Execution. It Addresses The Challenges Of Global Mergers, Market Entries, And Technological Advancements, Highlighting Their Impact On Corporate Strategies And Host Countries [Practical Insights And Indian Ethos] Through Exhibits, Case Studies, And Examples, The Book Reflects The Indian Managerial Scenario And Ethos, Offering A Unique Perspective On Globalisation And Strategic Management [For A Diverse Audience] Aimed At Management Students, Practising Managers, And Professionals Across Sectors, This Book Elucidates Concepts, Tools, And Techniques Of Strategic Management, Making Them Relatable To RealLife Business Situations [Structured Learning Experience] Each Chapter Begins With Clear Learning Objectives And Unfolds Systematically, Blending Theory With Practical Applications. Illustrations, Examples From Real Life Or Industry, And Case Studies For Classroom Discussion Are Included To Enrich The Learning Experiencethe Detailed Contents Of The Book Are As Follows: Chapter 1 Introduction To Strategic Managemento Case Study Indian Oil Corporation Ltd. & Bharti Airtelo SubTopics: Introduction To Management And Strategy Evolution Of Strategic Management Schools Of Thought Relevance Of Strategic Management For An Organization The Strategic Management Processo Others Summary, Keywords, Review Questions, Project Assignments Chapter 2 Vision, Mission, Goals, And Objectiveso Case Study National Thermal Power Corporation, Procter & Gamble Hygiene And Health Care Limitedo SubTopics: Developing Vision And Mission Statements Situational Analysis (Swot, Tows) Defining Organisational Goals And Objectiveso Others Summary, Keywords, Review Questions, Project Assignments Chapter 3 Environment And Strategyo Case Study Eid Parry India Ltd & Ashok Leylando SubTopics: Organisational Environment External And Political Environment Economic, Technological, Sociocultural Environments Environmental Scanningo Others Summary, Keywords, Review Questions, Project Assignments Chapter 4: Strategic Analysis: Models And Techniqueso Case Study Abc Consumer Products Ltd, SachinS Dilemmao SubTopics: Forecasting, Strategic, And Financial Models Decision Support Models PorterS Five Forces Theory Strategic Choiceo Others Summary, Keywords, Review Questions, Project Assignments Chapter 5 Corporate Strategyo Case Study Berger Paints In India & RbiS Role In Oriental Bank Of CommerceS Merger With Global Trust Banko SubTopics: Importance And Levels Of Corporate Strategy Performance Strategyo Others Summary, Keywords, Review Questions, Project Assignments Chapter 6 Fusion Of Strategic Optionso Case Study Tata Starbucks Ltd & The Merger Of Sony And Zeeo SubTopics: Corporate Parenting, Restructuring Business Process Reengineering Joint Ventures, Strategic Alliances Mergers And Acquisitionso Others Summary, Keywords, Review Questions, Project Assignments Chapter 7 Strategic Formulationo Case Study Tata Chemicals & Walmarto SubTopics: Making Strategic Choice Strategy Formulation And Choice Tools And Techniques For Strategy Formulationo Others Summary, Keywords, Review Questions, Project Assignments Chapter 8 Strategy Implementationo Case Study Jio Mart & Sundaram Claytono SubTopics: Nature And Models Of Strategic Implementation