The Execution Premium: Linking Strategy to Operations for Competitive Advantage

In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this areanot with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans.It doesnt have to be that way, maintain Robert Kaplan and David Norton in The Execution Premium. Building on their breakthrough works on strategyfocused organizations, the authors describe a multistage system that enables you to gain measurable benefits from your carefully formulated business strategy. This book shows you how to:Develop an effective strategywith tools such as SWOT analysis, vision formulation, and strategic change agendasPlan execution of the strategythrough portfolios of strategic initiatives linked to strategy maps and Balanced ScorecardsPut your strategy into actionby integrating operational tools such as process dashboards, rolling forecasts, and activitybased costingTest and update your strategyusing carefully designed management meetings to review operational and strategic dataDrawing on extensive research and detailed case studies from a broad array of industries, The Execution Premium presents a systematic and proven framework for achieving the financial results promised by your strategy.