The Giants of Sales: What Dale Carnegie, John Patterson, Elmer Wheeler, and Joe Girard Can Teach You About Real Sales Success

This invaluable guide introduces you to the techniques developed by four legendary sales giants, and offers concrete examples of how they still work in the 21st century.Sales theories come and go, but nothing beats learning from the original masters. The Giants of Sales reveals how: In his quest to sell a brand new product known as the cash register, John Henry Patterson came up with a repeatable sales process tailormade for his own sales force Dale Carnegie taught people how to win friends and influence customers with powerful methods that still work Joe Girard, listed by Guinness as the worlds greatest salesman, didnt just sell cars, he sold relationshipsand developed a successful referral business Elmer Wheeler discovered fundamental truths about persuasion by testing thousands of sales pitches on millions of people, and achieved great success in the middle of the Great DepressionPart history and part howto, The Giants of Sales gives you practical, realworld techniques based on the timetested wisdom of true sales masters.