The History of Graphic Design: 18901959 (1)

History is a complex business. Fortunes boom and bust, empires wax and wane, and changewhether social, political, or technologicalhas its winners, its losers, its advocates, and its enemies. Through all the turbulent passage of time, graphic designwith its vivid, neat synthesis of image and ideahas distilled the spirit of each age.This book is an indepth history of graphic design from the end of the 19th century to the ?50s. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organized chronologically, the volume features over 2,500 seminal designs from all over the world, 71 of which are profiled in detail besides 61 leaders in the field, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters).Author Jens M?ller curates the standout designs for each year alongside a running sequence of design milestones. Meanwhile, in his introductory essay, David Jury situates graphic design from its point of origin in early printing, engraving, and lithography to striking creative developments in the 19th century. Each consecutive decade is then prefaced by a succinct overview as well as a visual timeline, offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined.As we move on from and reflect upon the 20th century, this first volume examines the foundations of what would influence some of the fastestchanging creative fields. Combined with Volume Twowhich spans from the 1960s until todaythe tomes offer the most comprehensive exploration of graphic design to date and a longoverdue recognition of its enormous contribution to economics, politics, social causes, the arts, media, and the way we see the world.