The Indian Business Mind

Did You Know That Indians Routinely Put The Comfort Of Guests Above Their Own, That Unwritten Contracts Based On Trust And Honor Are Still A Way Of Life Or That Indian Standard (Stretched) Time Is Not Always Precisely Attuned To The Clock? As With Any Foreign Venture, Awareness Of IndiaS Cultural Norms Can Spell The Difference Between Business Success And Failure. There Is Enormous Opportunity For Companies That Want To Sell To IndiaS One Billion Consumers Or Partner With Indian Companies, But Doing So IsnT Always Easy. Inside The Indian Business Mind: A Tactical Guide For Managers Offers A Primer On The Culture And Its Opportunities. This Unique Guide Will Help Western Businesspeople Enter The Indian Market, Make The Best Use Of Indian Manufacturing Facilities And Create And Develop Successful, Long-Term Business Relationships With Indian Business Partners And Teams. The Book Is Not A List Of Dos And DonTs. Rather, It Approaches Doing Business In India From The Perspective Of In-Depth Cultural Models, Translating Cultural Knowledge Into Practical Working Strategies. The Authors, An Indian Who Has Worked In The United States And An American Who Has Worked In India, Arm Readers With An Understanding Of 11 Primary Cultural Ingredients That Come Into Play In Business Relationships With South Asians -Ingredients That Can Be Mastered And Adapted Across Many Contexts To Forge Lucrative Partnerships.