The Innovators DNA, Updated, with a New Preface: Mastering the Five Skills of Disruptive Innovators

A new classic, recommended by leaders and media around the worldIn this bestselling book, authors Jeff Dyer (Innovation Capital and The Innovators Method), Hal Gregersen (Questions Are the Answer), and Clayton M. Christensen (The Innovators Dilemma, The Innovators Solution, and How Will You Measure Your Life?) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact.By identifying the winning behaviors of the worlds best innovatorsfrom leaders at Amazon and Apple to those at Google, Tesla, and SalesforceDyer, Gregersen, and Christensen outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: associating, questioning, observing, networking, and experimenting. Through realworld stories, the authors show you how to evaluate and develop your own innovators DNA code, including advice for how you can use the five skills to generate ideas, collaborate with colleagues to implement them, and sharpen your organizations competitive edge by building innovation skills into its culture. This innovation advantage will translate into a premium in your companys stock pricean innovation premiumwhich is possible only by building the code for innovation right into your organizations people, processes, and guiding philosophies. This book shows you how.Now updated with a new preface and fresh examples, The Innovators DNA is more than ever the essential resource for individuals, managers, and teams who want to strengthen their innovative prowess.