The Marketplace of Attention: How Audiences Take Shape in A Digital Age
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The Marketplace of Attention: How Audiences Take Shape in A Digital Age
$9.70
Sale price
$9.70
Regular price
$9.70
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Description
Preface, 1. The marketplace of attention-digital media. Attention. The marketplace. Audiences. In the balance. 2. Media users-ways of seeing. Media choice. The users dilemma. The role of social networks. Going viral. The structures of everyday life. The puzzle of preferences. 3. The media-the attention economy. Making media. Making audiences. Desperately seeking attention. 4. Media measures-the rise of media measures. Making measures. Bias in Measurement. Seeking the world through big data. 5. Audience formations-audience fragmentation. Preference-driven loyalties. Structure-driven loyalties. Local news and information. Massively overlapping culture. 6. Constructing the marketplace of attention-structuration. The dimensions of structure. A map of media structures. The interaction of structure and agency. Structuring preferences. The swing vote. 7. Public attention in the marketplace of ideas-the marketplace of ideas. Stories of hope and despair. Questioning our assumptions. The shape of things to come. Notes. Bibliography. Index.
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This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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