The Portable MBA
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Description
A totally revised new edition of the bestselling guide to business school basicsThe bestselling book that invented the MBA in a book category, The Portable MBA Fifth Edition is a reliable and informationpacked guide to the business school curriculum and experience. For years, professionals who need MBAlevel information and insightbut dont need the hassle of business schoolhave turned to the Portable MBA series for the very best, most uptodate coverage of the business basics.This new revised and expanded edition continues that long tradition with practical, realworld business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and uptodate career advice, this is the best Portable MBA ever. Covers all the core topics youd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy. Every chapter is totally updated and seven new chapters have been added on vital business topics Includes case studies and interactive webbased examplesWhether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.
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