The Portable MBA in Entrepreneurship
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Description
A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurshipFor years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about businesswithout the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using reallife examples and handy tools to deliver clear, honest, practical advice on starting a successful business.If youre planning to start your own business, youd best start with the facts. This reliable, informationpacked resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business. Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship Includes customizable, downloadable forms for launching your own business Comes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources Teaches you virtually everything youd learn on entrepreneurship in todays best business schoolsWhether youre thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.
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