The Practical Marketer: Your Ultimate Guide to Consumer Product Marketing
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The Practical Marketer: Your Ultimate Guide to Consumer Product Marketing
$27.66
Sale price
$27.66
Regular price
$27.66
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Description
Have you ever wondered what goes on behind the making of iconic ad campaigns like Thanda Matlab Coca Cola, Cadbury Celebrations Toh Iss Diwali Aap Kise Khush Karenge?, or Britannia Khao World Cup Jao!?While we all enjoy catchy ads, only a few are aware of how iconic ads are made. With over two decades of experience in sales and marketing, and having been a part of all aspects of brand buildingfrom advertising and promotions to innovations and packaging,Saurabh Bajaj provides great insights into how marketing shapes brands and businesses.The Practical Marketer serves as an excellent guide to consumer product marketing for those who want to understand what works and what doesnt in a highly competitive market.You will learn how to: Leverage consumer behaviour insights Build a brand strategy Deliver winning products and campaigns Create the right brand architecture Take your brand to international marketsRich with real-world examples and engaging backstories of popular campaigns Bajaj led, this book will help you gain an in-depth understanding of marketing from a practitioners perspective.
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This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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