The Revenue Acceleration Playbook

The Revenue Acceleration Playbook Shows How To Accelerate Revenue Growth By Transforming A ProductDriven Sales Approach Into An Authentic Buyer Journey Anchored On What Each Buyer Values Most. Want To Accelerate Your Sales? Stop Selling, And Start Connecting. TodayS Buyers Are Inundated With Sales Pitches Coming At Them From Websites, Peer Reviews, Social Media, And Email Blasts. Is It Any Wonder TheyRe Overloaded, Overwhelmed, And Tuned Out? The Fact Is, ProductCentered Pitching Simply DoesnT Cut It Anymore. Buyers DonT Want To Hear About Your ProductS FeaturesThey Want To Hear About How It Can Solve Their Problems Or Help Them Reach Their Goals. In The Revenue Acceleration Playbook, Sales And Marketing Expert Brent Keltner Introduces A Proven, GoToMarket Framework To Increase Personalization And Authenticity Across Every Step Of The Buyer JourneyFrom Initial Buyer Engagement And Prospecting, To Closing New Deals And Expanding Customer Relationships, To Growing Target Market Segments. Drawing On More Than Twenty Successful Company Examples, Keltner Shows You, Step By Step, How To Build An Authentic Buyer Journey That Will Generate More Opportunities, Higher Account Values, And Faster Segment Growth. An Essential Handbook For Ceos, Revenue Leaders, GoToMarket Team Members And Everyone In Between, The Revenue Acceleration Playbook Is Your Guide To Building A HighGrowth Organization, From The Sales Floor To The Executive Suite.