The Strategic Enemy: How to Build & Position a Brand Worth Fighting For

The Next Breakthrough In Positioning Thinking. Laura Ries Simplifies, Amplifies, And Challenges Us To Get Serious About What We Stand For.Seth Godin, Author, This Is Marketingbuild A Brand Worth Fighting For Using The Power Of Positioning And Focusconsumers Are Overwhelmed By Choices And Inundated With Marketing Messages. And Despite An Obsession With Positioning Amongst The WorldS Most WellKnown Companies, Too Many Brands Retain An Outdated Focus On Being Better And Using LineExtensions Rather Than On What Really Matters In The MindBeing Different Than Your Strategic Enemy.In The Strategic Enemy: How To Build And Position A Brand Worth Fighting For, Bestselling Author And Brand Strategist Laura Ries Delivers An Exciting And Powerful New Discussion Of How Some Of The WorldS Most Energetic Brands Make An Impact In The Market. She Explains The Key To Effective Brand PositioningIdentifying An EnemyAnd Shows You How To Use An Indisputable Difference To Drive Your Brand Into The Minds Of Consumers. To Get People To Fight For Something, It Will Require Them To Reject Something Else. Ries Draws On Her Extensive Experience In Marketing And Branding To Show You How To Develop A Visual Hammer: A CrystalClear Image That Distinguishes Your Brand From Everyone ElseS. YouLl Also Find: Illustrative Case Studies Of RealWorld CompaniesLike Liquid Death, The Popular Canned Water Brand, ChickFilaAS Eat More Chikin Campaign, OatlyS Wow No Cow, Slogan, And Nvidia, The Leader In Ai ComputingThat Demonstrate How To Effectively Position Using Focus And A Distinctive Enemy (Plastic Bottles, Beef, And Dairy Milk, Respectively) Strategies To Adapt To A Constantly Changing Marketplace Where Trends, Products, And Customer Needs Shift Every Day How To Keep Your Company From Expanding Or Extending To Such An Extent That True Differentiation Is Impossibleperfect For Branding And Strategy Teams, Managers, Executives, And Other Business Leaders, The Strategic Enemy Is Also A MustRead For Marketing Professionals, Sales Leaders, And Anyone Else With An Interest In Driving Revenue At Their Company.