The Whole Brain Business Book, Second Edition: Unlocking the Power of Whole Brain Thinking in Organizations, Teams, and Individu

OUTTHINK, OUTPACE AND OUTPERFORM THE COMPETITIONNow revised and updated with new applications and practical tools to better use your brain in businessIf you think your business cant get any better, think again. Thanks to the power of Whole Brain Thinking, you can apply what we know about thinking and the brain to transform your organization at every level. Whether youre struggling to keep up with a changing market, stuck with a tired business model, or challenged by difficult colleagues, the proven methods in this updated guide will help you to: IDENTIFY how you and others prefer to think IMPROVE your communication skills INSPIRE creative thinking in yourself and others INNOVATE faster and work more efficiently IMPLEMENT changes throughout your organization INCREASE productivity and beat the competitionEvery business runs on thinking. This book gives you practical tools to assess others mindsets and get more intentional about how you use your thinkingand how to best engage the thinking of those around you. Filled with essential charts, engaging examples, exercises, and action steps, The Whole Brain Business Book shows you how to rethink your business, prepare for the future,realign your goals, and reinvigorate your teamby putting your whole brain to work.This revised and expanded edition features the latest brain research, updated realworld examples, and more actionable content than ever before. In addition to new stories, data and mindhacks, youll find Herrmanns timeless tips for getting unstuck, identifying the four thinking preferences, and applying researchbased techniques that have been proven to work in any business environment around the world. By building and strengthening your thinking agility, youll be able to work more effectively with othersand leverage the best thinking aroundso you can avoid costly delays, missed opportunities, and other business risks. Using the books pointbypoint action steps, insightful case studies, and emerging thought trends, you can really put your mind to workand get brilliant results.The Whole Brain Business Book will help optimize your management approach, align your organization and strategy, and fully engage your own brain as well as the brains of others to work smarter, faster, and better than you ever thought possible.Ned Herrmann pioneered the Whole Brain Thinking approach and is renowned for his bestselling books and research on thinking and its role in creativity, learning, and business.Ann HerrmannNehdi is CEO of Herrmann International and an internationally recognized speaker, author, and thought leader on applying what we know about the brain to improve business performance.