Transformation In Times Of Crisis
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Description
Winner Of The International Business Book Of The Year Award 2021 Winner Of The Silver Stevie For Best Business Book I Wish I Had Written This Book! - Philip Kotler, Father Of Modern Marketing This Urgent And Timely Book By A Visionary Business Practitioner, Nitin Rakesh, Ceo, Mphasis And Award-Winning Academic, Jerry Wind, Lauder Professor Emeritus, Wharton Bridges The Worlds Of Industry And Academia To Bring You The Knowledge That Can Help Your Business Thrive Even In A Crisis. This Book Is A Gamechanger For Businesses, Large And Small, Enabling Them To Customize And Implement A Winning Strategy By Using The BookS Eight Principles And Tools To Seek Out Opportunities For Long-Term Value Creation In A Post-Pandemic World. I Am Sure Other Leaders Will Find Their Book As Relevant As I Did. - Keith A. Grossman, President, Time Magazine Businesses Either Need To Seize The Opportunities Created By That Disruption, Or Risk Being Left Behind. Rakesh And Wind Provide A Smart Guide To The First Option. - Alan Murray, Ceo, Fortune The Authors Of Transformation In Times Of Crisis Provide A Smart, Tangible Approach To Help Companies Emerge From Crises, Not Only Intact But Stronger.- Manny Maceda, Worldwide Managing Partner, Bain & Co. The Eight Principles In This Book Form A Great Framework To Change Our Mindset And Focus On The Right Implementation Strategy To Survive And Succeed In The Next Normal. - Debjani Ghosh, President, Nasscom
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