What is Strategy?: An Illustrated Guide to Michael Porter
$33.34
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$33.34
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What is Strategy?: An Illustrated Guide to Michael Porter
$33.34
Sale price
$33.34
Regular price
$36.67
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Description
When it comes to strategy, the mistake most managers make is thinking they have one when they dont.Joan Magretta, author of the bestselling book Understanding Michael Porter, has teamed up with illustrator Emile Holmewood to capture essential strategy concepts in a short, easytounderstand, graphic format.Here youll find the classic Porter frameworksindustry structure and the Five Forces, competitive advantage and the value chainas well as a set of practical tests to apply in evaluating existing strategies or developing new ones. Youll also learn Porters thinking about critical issues such as scale, goal setting, sustainability, and disruption.With a relatable cast of charactersa deadlocked team of managers calls in Professor Porter to help them devise a new strategythis book brings a sense of fun to a serious subject. It will help you quickly grasp the fundamentals of strategy, whether youre a seasoned strategist looking to cut through all the new buzzwords or a new manager about to lead your first strategy meeting.
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This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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