You Are a Brand!: In Person and Online, How Smart People Brand Themselves For Business Success
$14.82
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$14.82
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$14.82
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You Are a Brand!: In Person and Online, How Smart People Brand Themselves For Business Success
$14.82
Sale price
$14.82
Regular price
$14.82
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Description
Learn insider secrets for career success from THE personal branding strategist.Celebrity entertainers, star athletes, and corporate icons didnt accidentally wind up at the topthey branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career.Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success.Kaputa has expanded her 2007 awardwinning classic to include new chapters on crafting your own elevator speech and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a selfbrand action plan that is unique and memorable.Combining todays hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the selfbranding odysseys of savvy professionals and budding entrepreneursCatherine Kaputa will coach you to take charge of your career through the oneofakind brand that is YOU.
Product Notice
This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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