9 Brand Shaastras: Nine Strategies to Succeed in the Marketplace
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Description
Through This Revised Edition, Brand Guru Jagdeep Kapoor Further Strengthens His Shaastra That Markets DonT Decline, They Shift. 9 Brand Shaastras: Nine Strategies To Succeed In The Marketplace, Presents Nine Key Brand Strategies Which Every Marketeer Must Be Aware Of To Create Healthy Brands. Kapoor Presents His Ideas In A Uniquely Organised And Engaging Way, Through Recent And Relevant Examples, Mapping The Entire Journey Of A Brand From Inception To Success.9 Brand Shaastras Discusses Key BrandBuilding Elements Such As Brand Awareness, Growth Strategy And Brand Market Share Growth Strategy. This Comprehensive Book, With Its Simple Framework And Immensely Practical Insights Is A MustHave For All Marketing Professionals. Besides, It Is Also An Immensely Useful ToolKit For Business And Management Students And Anyone Who Wishes To Learn The Art Of Successful Brand Building.
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