All About Social Media Marketing : The Digital Era

Are You Looking To Take Advantage Of Social Media For Your Business Or Organization? With Easy-To-Understand Introductions To Blogging, Forums, Opinion And Review Sites, And Social Networks Such As Twitter, Facebook, And Linkedin, This Book Will Help You Choose The Best -- And Avoid The Worst -- Of The Social WebS Unique Marketing Opportunities. The Social Media Marketing Book Guides You Through The Maze Of Communities, Platforms, And Social Media Tools So You Can Decide Which Ones To Use, And How To Use Them Most Effectively. With An Objective Approach And Clear, Straightforward Language, Dan Zarrella, Aka The Social Media & Marketing Scientist, Shows You How To Plan And Implement Campaigns Intelligently, And Then Measure Results And Track Return On Investment. Whether YouRe A Seasoned Pro Or New To The Social Web, This Book Will Take You Beyond The Jargon To Social Media Marketing Mastery. Make Sense Of This Complicated Environment With The Help Of Screenshots, Graphs, And Visual Explanationsunderstand The History And Culture Of Each Social Media Type, Including Features, Functionality, And Protocolsget Clear-Cut Explanations Of The Methods You Need To Trigger Viral Marketing Successeschoose The Technologies And Marketing Tactics Most Relevant To Your Campaign Goalslearn How To Set Specific Goals For Your Campaigns And Evaluate Them According To Key Performance Indicators