Amazing Decisions: The Illustrated Guide to Improving Business Deals and Family Meals

Dan Ariely, the New York Times bestselling author of Predictably Irrational, and illustrator Matt R. Trower present a playful graphic novel guide to better decisionmaking, based on the authors groundbreaking research in behavioral economics, neuroscience, and psychology.The internationally renowned author Dan Ariely is known for his incisive investigations into the messy business of decisionmaking. Now, in Amazing Decisions, his unique perspectiveinformed by behavioral economics, neuroscience, and psychologycomes alive in the graphic form. The illustrator Matt R. Trowers playful and expressive artwork captures the lessons of Arielys groundbreaking research as they explore the essential question: How can we make better decisions?Amazing Decisions follows the narrator, Adam, as he faces the daily barrage of choices and deliberations. He juggles two overlappingand often contradictorysets of norms: social norms and market norms. These norms inform our thinking in ways we often dont notice, just as Adam is shadowed by the market fairy and the social fairy, each compelling him to act in certain ways. Good decisionmaking, Ariely argues, requires us to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome. Amazing Decisions is a fascinating and entertaining guide to developing skills that will prove invaluable in personal and professional life.