Bauhaus Typography at 100

An Unprecedented, Definitive Look At The SchoolS Typography And Print Design, From Its Early Expressive Tendencies To The Functional Modernism For Which It Is Famed Todaythe Bauhaus Looms Large As One Of The Most Influential Legacies In 20ThCentury Graphic Design. Known For Its Bold SansSerif Typefaces, Crisp Asymmetrical Grids And Clean Use Of Negative Space, The School Emerged As The Forebearer Of A New LookOne That Seized The Tools Of Mass Production In The Creation Of A Radical New Art. Today, Just Over 100 Years After The BauhausS Opening In 1919, The SchoolS Visual Hallmarks Have Come To Define Modernity As It Appears On The Printed Page.The Official Catalog For Letterform ArchiveS Inaugural Gallery Exhibition, Bauhaus Typography At 100 Explores The SchoolS Legacy In Graphic And Typographic Design Through Artifacts Of Its Own MakingIts Books, Magazines, Course Materials, Product Catalogs, Stationery, Promotional Fliers And Other Ephemera.From The BookS Beautifully Designed Pages, Readers Learn Of Typographic Masters Lszl MoholyNagy, Herbert Bayer And Joost Schmidt, Who Channeled ConstructivismS Geometric Forms And Optimism For Industry Into Printed Vehicles For The SchoolS Teachings. Here Is Where Bauhaus TypographyIts Rejection Of Serifs And Capitals, Embrace Of Experimental Alphabets, Insistence On Universal Clarity, And Innovation In Layering And HierarchyTook Its Distinctive Shape.The Catalog Also Shines Light On The BauhausS LesserKnown Early Forays Into Expressive Lettering And Illustration, Also Tracing The SchoolS Immediate Impact On Seminal Design Movements Such As The New Typography And, Of Course, On Design Practitioners Working Today. Lavishly Illustrated, Carefully Researched And Written, And Accompanied By An InDepth Introduction From Noted Bauhaus Expert, Author And Curator Ellen Lupton, Bauhaus Typography At 100 Is A MustHave For Any Fan Of Modern Design.