Behavioural Economics: Psychology, neuroscience, and the human side of economics (Hot Science)
$33.94
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$33.94
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$33.94
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Behavioural Economics: Psychology, neuroscience, and the human side of economics (Hot Science)
$33.94
Sale price
$33.94
Regular price
$33.94
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Description
The controversial science that claims to have revolutionised economics.For centuries, economics was dominated by the idea that we are rational individuals who optimise our own utility. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We dont really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to cognitive biases with complex effects on decisionmaking, such as forgetting to prepare for retirement.David Orrell explores the findings from psychology and neuroscience that are shaking up economics and that are being exploited by policymakers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing?
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This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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