Brands Voyage : The Journey of Brands

This book will give you a basket full of knowledge about the success, failures, and evolution of brands; it will tell you about the advertising strategies of various brands that we see on our phones or television daily; the marketing mix and SWOT analysis will reveal the secrets behind the success of these brands, and it will tell you about the advertising strategies of brands which we use on a daily basis. You can start reading this book wherever you choose, from the beginning, middle, or end, depending on your favorite brand. So pull up your socks and be ready to embark on the brands journey, but just dont keep this knowledge to yourself; share it with the world! This book also discusses logos that have many meanings and illustrate the marketing strategy of these organizations; not only do brands evolve with time, but so do logos. The iconic taglines that we all remember from advertisements are not generated at random; they have a backstory and many people are involved in the creation of that one single line! Were all obsessed with it. We have also covered the advertisement strategies of these brands. So as the name suggests Brands voyage! Yes, its a journey of some famous brands and how they made themselves a big part of our life. Why wait now lets just take a dive into this pool of brands and fill our minds with their amazing brand stories.