Business Development For Dummies

Growing A Small Business Requires More Than Just Sales Business Development For Dummies Helps Maximise The Growth Of Small- Or Medium-Sized Businesses, With A Step-By-Step Model For Business Development Designed Specifically For B2B Or B2C Service Firms. By Mapping Business Development To Customer Life Cycle, This Book Helps Owners And Managers Ensure A Focus On Growth Through Effective Customer Nurturing And Management. ItS Not Just Sales! In-Depth Coverage Also Includes Strategy, Marketing, Client Management, And Partnerships/Alliances, Helping You Develop Robust Business Practices That Can Be Used Every Day. YouLl Learn How To Structure, Organise, And Execute An Effective Development Plan, With Step-By-Step Expert Guidance. Realising That You CanT Just Hire A Sales Guy And Expect Immediate Results Is One Of The Toughest Lessons Small Business Ceos Have To Learn. Developing A Business Is About More Than Just Gaining Customers - ItS About Integrating Every Facet Of Your Business In An Overarching Strategy That Continually Works Toward Growth. Business Development For Dummies Provides A Model, And Teaches You What You Need To Know To Make It Work For Your Business. Learn The Core Concepts Of Business Development, And How It Differs From Sales Build A Practical, Step-By-Step Business Development Strategy Incorporate Marketing, Sales, And Customer Management In General Planning Develop And Implement A Growth-Enhancing Partnership Strategy Recognising That Business Development Is Much More Than Just Sales Is The First Important Step To Sustained Growth. Development Should Be Daily - Not Just When Business Starts To Tail Off, Or You Fall Into A Cycle Of Growth And Regression. Plan For Growth, And Make It Stick - Business Development For Dummies Shows You How.