Buyology: Truth and Lies About Why We Buy
$20.84
Sale price
$20.84
Regular price
$22.92
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Buyology: Truth and Lies About Why We Buy
$20.84
Sale price
$20.84
Regular price
$22.92
Sold by Ergodemedia, an authorized reseller of Authentic New & Used Books with Free US Shipping.
30-day returns by mail · Refunded to original payment method | support@ergodemedia.com
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Description
NEW YORK TIMES BESTSELLER A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.TimeHow much do we know about why we buy? What truly influences our decisions in todays messagecluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking threeyear, sevenmilliondollar neuromarketing studya cuttingedge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interestand drives us to buy. Among the questions he explores: Does sex actually sell? Does subliminal advertising still surround us? Can cool brands trigger our mating instincts? Can our other sensessmell, touch, and soundbe aroused when we see a product?Buyology is a fascinating and shocking journey into the mind of todays consumer that will captivate anyone whos been seducedor turned offby marketers relentless attempts to win our loyalty, our money, and our minds.
Product Notice
This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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