Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals and Other Emergencies

Three Key QuestionsHow many splashy scandals and crisis situations have befallen companies and public figures in the past week alone? How did the organizations and people at the center of those crises manage the situation? Did they survive with their reputations intact or are they facing an ongoing public nightmare that keeps building on itself in the era of social media?When, Not If, a Crisis Will Hit This new book from veteran public relations expert Edward Segal is based on the following premise: its not a matter of IF a scandal or crisis will hit, its WHEN. How a company deals with it will have lasting impact on their reputation, profits, and more. But for most organizations, when a crisis hits, theyre caught off guard and illprepared. The Coronavirus PandemicCrisis Ahead includes a discussion of the early crisis management lessons that can be learned from how the government is responding to the pandemic national health emergency and advice on to deliver bad news to employees about the impact the pandemic is having on companies and organizations.Test Your Crisis PlanWhile essential, crisis plans are worthless unless properly executed, as the stories and examples featured throughout Crisis Ready attest. Edward Segals vivid and memorable accounts underscore the benefits of practicing and updating crisis plans at least once a year. The book also provides a template for creating a customizable crisis management plan.Who Should Read Crisis ReadyCrisis Ahead is for CEOs, senior staff, corporate communication professionals, HR and legal teams, boards of directors, and frontline employees who need to know what to do in the moment: what levers to pull and what moves to make in real time when faced with a crisis, scandal, or disaster. The Need for SpeedThis book is written with the need for speed in mind. Its concise and practical with a light touch and occasional humor to help people on the front lines prepare for, survive, and bounce back from a crisis. Stories about Apple, Disney, Starbucks, and MoreCrisis Ahead includes dozens of anecdotes, stories, and lessons about how companies, organizations, and individuals ranging from Amazon, Apple, and the European Union, to Disney, Starbucks, and entrepreneur Elon Musk have prepared for, created, managed, and communicated about crisis situations.