Decoding Visual Communication : Semiotics

The art of communicating through visuals is called Visual Communication. Visuals speak in unison to all people beyond boundaries. Forever excited to know how we have developed languages and made them institutionalized, so that we all can communicate our feelings, expressions and emotions in a way that is comprehensible. I Wondered more to see the visual language serving the information and entertainment needs of the humans. Visuals in the age of information have always been interesting in the way they communicate complex concepts in a subtle means. To make the best of visuals, it is elemental to understand the dynamics of visuals. A study on how the visual is conceptualized and produced meanings is the need of the hour. This work is a result of an effort to relate the linguistic concepts to the visual language aka universal language. A collection of semiotic concepts are discussed in this work. Key excerpts from Jared Mason Diamond, Eric John Ernest Hobsbawm, Marshal McLuhan, Manuel Castells Olivan, Jean Piaget, Ferdinand De Saussure, C S Peirce, Bharatamuni, Valmiki, Charles W Morris, Roland Barthes, Umberto Eco, Basil Bernstein, Vladimir Propp, Jonathan Culler, Erving Goffman are preserved in this work. This work will introduce you to the tools and techniques for visual analysis, particularly semiotic analysis.