Digital Methods

A proposal to repurpose Webnative techniques for use in social and cultural scholarly research.In Digital Methods, Richard Rogers proposes a methodological outlook for social and cultural scholarly research on the Web that seeks to move Internet research beyond the study of online culture. It is not a toolkit for Internet research, or operating instructions for a software package; it deals with broader questions. How can we study social media to learn something about society rather than about social media use? Rogers proposes repurposing Webnative techniques for research into cultural change and societal conditions. We can learn to reapply such methods of the medium as crawling and crowd sourcing, PageRank and similar algorithms, tag clouds and other visualizations; we can learn how they handle hits, likes, tags, date stamps, and other Webnative objects. By thinking along with devices and the objects they handle, digital research methods can follow the evolving methods of the medium.Rogers uses this new methodological outlook to examine such topics as the findings of inquiries into 9/11 search results, the recognition of climate change skeptics by climatechangerelated Web sites, and the censorship of the Iranian Web. With Digital Methods, Rogers introduces a new vision and method for Internet research and at the same time applies them to the Webs objects of study, from tiny particles (hyperlinks) to large masses (social media).