Focus: The Future of Your Company Depends on It
$20.06
Sale price
$20.06
Regular price
$22.07
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Focus: The Future of Your Company Depends on It
$20.06
Sale price
$20.06
Regular price
$22.07
Sold by Ergodemedia, an authorized reseller of Authentic New & Used Books with Free US Shipping.
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Description
Whats the secret to a companys continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that longlasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using realworld examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any companys evolution that will increase market share and shareholder value while ensuring future success.
Product Notice
This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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