From Ideas to Iconic Brands
$6.11
Sale price
$6.11
Regular price
$6.11
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From Ideas to Iconic Brands
$6.11
Sale price
$6.11
Regular price
$6.11
Sold by Ergodemedia, an authorized reseller of Authentic New & Used Books with Free US Shipping.
30-day returns by mail · Refunded to original payment method | support@ergodemedia.com
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Book Condition & Care Notice
Used books are graded and described accurately — condition details are listed on each product page. Books may contain previous owner's handwriting, highlights, or stamps unless stated as new. Store books away from direct sunlight and moisture to preserve their condition.
New books are sealed or unread. Used books are inspected before dispatch.
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All books sold by Ergodemedia are 100% authentic, sourced directly from publishers and trusted distributors. Book condition is accurately graded and described. Some books may contain previous owner's markings or inscriptions.
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Description
Inspiring stories of 101 amazing brands that changed the world
Apple
Coca-Cola
Nike
Starbucks
Disney
KFC
Hallmark
Mercedes
Revlon
Tupperware
Banana Republic and many more
Inspiring stories to help you build a bigger, better, stronger brand
A cross between a business book and a storybook, From Ideas to Iconic Brands is a collection of 101 accessible, enjoyable and revealing tales behind the creation of some of the worlds greatest brands, including Mercedes, Apple, Disney, KFC, WWF, Guinness World Records and Coca-Cola.
The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, repositioning and renovation, with a moral at the end of every story. For each story, the author has drawn a marketing principle that can be applied to many brand and marketing challenges businesses face today.
Packed with compelling anecdotes illustrating how to gain increased visibility, cultivate a loyal following and establish a reputation of being the best in the market, this book provides the reader with a fully-equipped toolbox for building a winning brand!
Apple
Coca-Cola
Nike
Starbucks
Disney
KFC
Hallmark
Mercedes
Revlon
Tupperware
Banana Republic and many more
Inspiring stories to help you build a bigger, better, stronger brand
A cross between a business book and a storybook, From Ideas to Iconic Brands is a collection of 101 accessible, enjoyable and revealing tales behind the creation of some of the worlds greatest brands, including Mercedes, Apple, Disney, KFC, WWF, Guinness World Records and Coca-Cola.
The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, repositioning and renovation, with a moral at the end of every story. For each story, the author has drawn a marketing principle that can be applied to many brand and marketing challenges businesses face today.
Packed with compelling anecdotes illustrating how to gain increased visibility, cultivate a loyal following and establish a reputation of being the best in the market, this book provides the reader with a fully-equipped toolbox for building a winning brand!
Product Notice
This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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