HBR Guide to Setting Your Strategy

Set your company up for longterm success.Every company needs a strategy. A focused strategy aligns decision making throughout the organization and helps establish a competitive edge in the marketplace. But with so many options to consider, how do you define a unique strategy that will ensure growth?Whether youre starting a business from scratch or leading an existing company facing new threats, this book offers the direction you need. The HBR Guide to Setting Your Strategy provides practical tips and advice that break down the process of crafting strategy so you can identify the areas your company should build on to help it thrive long into the future.Youll learn to: Understand what strategy isand what it isnt Define where youll play and how youll win Conduct moreeffective strategic discussions with your team Test your strategy before you implement it Communicate your strategy to key stakeholders Ensure your strategy is flexible and adaptableArm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with howto essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.