History of International Fashion

In this international bestseller, Didier Grumbach captures the evolution of the fashion industry in a single pictorial anthology. As oneof the most influential figures of French fashion, he brings an intimate account of the happenings, both on and off the runway fromthe early days of dressmaking to the global enterprise it is today.***Fashion, what a story! Those looking to refresh their memory, or simply understand our societys hysterical fascination with fashion,which doesnt lure only the richest amongst us, must read Didier Grumbachs History of International Fashion The author, Presidentof the Chambre syndicale de la haute couture, heir to the group Mends (company founded by Pierre Mends Frances father in1902), and a pragmatic dandy, narrates with mastery and erudition the evolution of the often incestuous relationship between fashionand the press. A real thriller.This book is not just a history of fashion from the early days of the creation of dressmaking fashion to the development of readyto-wear manufacturing and the global enterprise it is today. Its ambition is to be the story of the creation, the evolution, and theimplosion of the fashion-related professions. With readable, highly-informative, and entertaining text coupled with stunningphotography this book offers valuable insights into a profession which, unlike any other social body, is determined as much byits origins as by its economic context.Didier Grumbach walks you down the runways of fashion history and unfolds the secrets of the industry with stories and accountsfrom those who have played an active part in its development from the 1920s to the present. And he knows what he is talkingabout: he was born, grew up, and made his mark in the circle that he opens for us here