How Starbucks Changed The World
$4.84
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$4.84
Regular price
$4.84
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How Starbucks Changed The World
$4.84
Sale price
$4.84
Regular price
$4.84
Sold by Ergodemedia, an authorized reseller of Authentic New & Used Books with Free US Shipping.
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Description
ItS Still There -The Original Starbucks -In SeattleS Pike Place Market, Looking Much The Same As It Did When It Opened 38 Years Ago. But Now It Is Just One Of The Nearly 16,700 Starbucks Spread Out Over 47 Countries. This Is The Remarkable Story Of How A Single Retail Outlet, Opened In 1971, Became The WorldS Largest Chain Of Coffeehouses -One Of The Largest Franchises Of Any Kind -With Over 10 Billion Dollars In Sales In 2008. How Starbucks Changed The World Offers Readers The Opportunity To Get To Know This Extraordinary CorporationS Leaders, Employees, Guiding Principles, Corporate Innovations, Competitive Strategies, Setbacks And Future Prospects. Along The Way, It Explores A Number Of Fascinating Issues, Including The CompanyS Pivotal Decision To Use Arabica Beans Instead Of Mass-Produced Coffee And Its Efforts To Support Sustainable Coffee Farming Worldwide. The Book Also Looks At How Starbucks Is Coping With The Global Economic Downturn, Including Shifting To Healthier Food And Reembracing Its Coffee-Centered, Customer-Based Roots.
Product Notice
This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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