Influence : The Psychology Of Persuasion ( New And Expanded )

In The New Edition Of This Highly Acclaimed New York Times Bestseller, Robert CialdiniThe Seminal Expert In The Fields Of Influence And PersuasionExplains The Psychology Of Why People Say Yes And How To Apply These Insights Ethically In Business And Everyday Settings. Using Memorable Stories And Relatable Examples, Robert Cialdini Makes This Crucially Important Subject Surprisingly Easy. With Cialdini As A Guide, You DonT Have To Be A Scientist To Learn How To Use This Science.YouLl Learn CialdiniS Universal Principles Of Influence, Including New Research And New Uses So You Can Become An Even More Skilled PersuaderAnd Just As Importantly, YouLl Learn How To Defend Yourself Against Unethical Influence Attempts. You May Think You Know These Principles, But Without Understanding Their Intricacies, You May Be Ceding Their Power To Someone Else.CialdiniS Principles Of Persuasion:ReciprocationCommitment And ConsistencySocial ProofLikingAuthorityScarcityUnity, The Newest Principle For This EditionUnderstanding And Applying The Principles Ethically Is CostFree And Deceptively Easy.Backed By Dr. CialdiniS 35 Years Of EvidenceBased, PeerReviewed Scientific ResearchIncluding A ThreeYear Field Study On What Leads People To ChangeInfluence Is A Comprehensive Guide To Using These Principles To Move Others In Your Direction.