INTRODUCTION TO EBUSINESS (Textbook)

Introduction To EBusiness Is The Outcome Of The AuthorS More Than A Decade Of Dedicated Teaching, Research, And Curriculum Development In The Field Of Digital Business. Closely Aligned With The Courses On EBusiness, This Book Distills The Experience Gained From Classroom Interactions, Industry Collaborations, And The FastChanging Digital Landscape Into A Structured Learning Resource. The Book Is Designed To Serve Mba Students Specializing In Technology And Management, Undergraduate Students Pursuing In Information Systems And Industry Professionals Seeking A Comprehensive Yet Practical Understanding Of EBusiness. Its Modular Structure Also Allows Faculty Members To Adapt The Material For Either A TechnologyOriented Or ManagementOriented Approach. Organized Into Four Parts, The Book Builds Progressively From Foundational Concepts To Advanced Applications. Part I Introduces Business Basics And Information Systems Foundations. Part Ii Explores The Digitization Of Procurement, Customer Engagement, And Supply Chain Operations. Part Iii Covers Enabling Technologies Including Internet Infrastructure, Security And Payments, System Integration, And Supply Chain Traceability. Part Iv Emphasizes Decision Support In EBusiness Through Web Analytics, Sentiment Analysis, Recommender Systems, And Auctions. Each Chapter Is Enriched With Case Studies, Examples, And Exercises, Making The Book Not Just Theoretical But Also ApplicationDriven. Supported By Slide Decks For Classroom Use, It Provides Living Contents That Reflects Ongoing Technological Shifts And Evolving Business Practices. The Book Equips Readers With Systems Thinking, Analytical Rigor, And Practical Insights To Thrive In The Digital Enterprise Era.