ISE Advertising and Promotion (COLLEGE IE OVERRUNS)
$82.39
Sale price
$82.39
Regular price
$90.63
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ISE Advertising and Promotion (COLLEGE IE OVERRUNS)
$82.39
Sale price
$82.39
Regular price
$90.63
Sold by Ergodemedia, an authorized reseller of Authentic New & Used Books with Free US Shipping.
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Description
To Effectively Plan, Implement, And Evaluate Integrated Marketing Communications (Imc) Programs, One Must Understand The Overall Marketing Process, Consumer Behavior, And Communications Theory. Belch/BelchS Advertising And Promotion: An Integrated Marketing Communications Perspective Draws From The Authors Extensive Research In Advertising, Consumer Behavior, Communications, Marketing, Sales Promotion, And Other Fields To Give Students A Basis For Understanding The Marketing Communications Process, How It Influences Consumer Decision Making, And How To Develop Promotional Strategies.In Addition To Thorough Coverage Of Advertising, BelchS Eleventh Edition Has Chapters On Sales Promotion, Direct Marketing, The Internet Including Social Media And Mobile Marketing, Support Media Such As Outdoor Advertising, Product Placement And Integration, And Publicity/Public Relations, With Emphasis On The Integration Of Advertising With Other PromotionalMix Elements And The Need To Understand Their Role And Overall Contribution.
Product Notice
This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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