LowCost, LowTech Innovation: New Product Development in the Food Industry (Routledge Studies in Innovation, Organizations and
$183.87
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$183.87
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LowCost, LowTech Innovation: New Product Development in the Food Industry (Routledge Studies in Innovation, Organizations and
$183.87
Sale price
$183.87
Regular price
$202.26
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Description
Like much of SMEs research, innovation studies of small enterprises have commenced later and are less numerous. The focus of such studies remains hightechnology enterprises, which continue to attract both academic and popular interest, oblivious to the innovative endeavours of people in traditional lowtech industries.This book attempts to address this imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of seven small innovative food companies, this book presents an indepth analysis of innovation in the Scottish food and drinks industry and unravels a lesserknown approach to effective lowcost product innovation, which is simple and economical, yet elegant and successful.Using careful data collection and rigorous statistical testing, the analysis and findings in this book address a wide spectrum of interests: academics in business schools, policy makers in governments and executives and entrepreneurs in food and other lowtechnology sectors.
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