Made In Korea: Chung Ju Yung And The Rise Of Hyundai | Richard M. Steers | Paperback

American Business Folklore Is Awash With The Adventures Of Successful Entrepreneurs. Still, Most Of These Stories Are About Americans, Neglecting Important And Courageous Entrepreneurs From Other Countries. Made In Korea Recounts The Story Of How Chung Ju Yung Rose From Poverty To Build One Of The WorldS Largest And Most Successful Building Empires - Hyundai - Through A Combination Of Creative Thinking, Tenacity, Timing, Political Skills, And A Business Strategy That Few Competitors Ever Understood. Chung Entered The Shipbuilding Business With No Experience And Went On To Create The WorldS Largest Shipyard. He Began Making Automobiles When Foreign Experts Unanimously Predicted He Would Fail, And He Started A Global Construction Company That Has Built Some Of TodayS Greatest Architectural Wonders. He Even Convinced The International Olympic Committee To Select South Korea Over Japan As The Site For The Highly Successful 1988 Olympics. Unlike Most CeoS Of Major Firms, Chung Has Always Preferred The Company Of His Workers To That Of The Global Executive Elite. Hard Work, Creativity And A Capacity To Never Give Up - This Is The Essence Of ChungS Life. In Each Of His Ventures, He Exhibited A Sheer Determination To Succeed, Regardless Of The Obstacles, And He Worked Tirelessly To Instil This Drive In All Of His Employees. Even Today, In The Midst Of KoreaS Worst Economic Crisis In Over Four Decades, ChungS Company Is Busy Implementing Plans To Emerge As An Even Stronger Contender In The World Economy. Illustrated With 32 Pages Of Colour Photographs Not Previously Seen In The West, Including Photos Of ChungS Recent Historic Visit To North Korea In 1998, Made In Korea Takes Stock Of ChungS Entire Life, Highlighting Both His Contributions To Society And The Lessons His Work Can Teach To Aspiring Entrepreneurs.