Madison Avenue Manslaughter: An Inside View of FeeCutting Clients, ProfitHungry Owners and Declining Ad Agencies
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Madison Avenue Manslaughter: An Inside View of FeeCutting Clients, ProfitHungry Owners and Declining Ad Agencies
$55.48
Sale price
$55.48
Regular price
$55.48
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Description
The Advertising Industry Has Reached A Critical And Dangerous Point In Its Development - Agencies Destroy Themselves By Doing Increased Work For Declining Fees. So What Are The Logical Consequences Of The Failure To Act? Growing Workloads And Declining Fees Have Created A Recipe For Disaster. For The First Time, Michael Farmer Offers A Solution To Avoid This Seemingly Inevitable Disaster. This Book Offers The WorldS First Effective Definition Of The Real Agency Problem. Once The Problem Is Understood, The Author Offers Corrective Solutions. Now In Its Third Edition, Madison Avenue Manslaughter Has Been Updated To Include Industry Developments From 2017-2018, Plus New Material And Chapters. This Book Is A Call To Action For The 21St-Century Breed Of Mad Men, Which Outlines The Industry Problems And Encourages Agencies And Their Clients To Take Management Actions To Keep This Disaster At Bay. These Actions Form The Basis Of A Strategic Response By Agency Ceos As Well As Corporate Chief Marketing Officers.
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This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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