Markets Never Forget (But People Do): How Your Memory Is Costing You Moneyand Why This Time Isnt Different
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Description
Sir John Templeton, legendary investor, was famous for saying, The four most dangerous words in investing are, This time its different. He knew that though history doesnt repeat, not exactly, history is an excellent guide for investors.In Markets Never Forget But People Do: How Your Memory Is Costing You Money and Why This Time Isnt Different, longtime Forbes columnist, CEO of Fisher Investments, and 4time New York Times bestselling author Ken Fisher shows how and why investors memories fail themand how costly that can be. More important, he shows steps investors can take to begin reducing errors they repeatedly make. The past is never indicative of the future, but history can be one powerful guide in shaping forward looking expectations. Readers can learn how to see the world more clearlyand learn to make fewer errorsby understanding just a bit of investing past.
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