Project Nendo: A Big Book of Small Ideas

A LargeFormat Book That Uncovers The Secrets Behind NendoS Unique Creative Process.He Named His Firm Nendo, The Japanese Word For Modelling Clay; He Uses MangaLike Sketches To Illustrate His Design Concepts; And He Creates Some Of The Most Imaginative Furniture In The World: He Is Oki Sato, One Of JapanS Most Prolific Designers. At Any Given Moment, He Has Hundreds Of Projects In The Works Architecture, Interiors, Furniture, Tableware, And More. There Is Nothing I Would Not Design, Says Sato.Sato Renders His Designs With Remarkable Conceptual Clarity. At The Outset, He Allows His Imagination To Run Wild And Then Documents His Idea With A Simple Black Line Drawing Be It A Bathroom Basin Defined By A Single, Ceramic Swirl Or A Pair Of Wooden Chopsticks That Twist Together To Become One. These 2D Images Are Converted Into Minimal 3D Shapes Described With Clean Outlines And A Largely Monochrome Palette. Like A Traditional Japanese Ink Painting, Which Constructs An Image With Just A Few Brush Strokes, Sato Extracts The Unnecessary And Eliminates Distraction.Featuring SatoS Original Sketches, FullScale Product Images And Explanatory Texts, Project Nendo Uncovers And Unpicks The DesignerS Unique Creative Process, Guiding The Reader StepByStep Through His Innovative And Playful World To Reveal The Secrets Behind Fifty Of His Inimitable Works.