Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports
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$18.13
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Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports
$18.13
Sale price
$18.13
Regular price
$19.94
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Description
The fascinating story of the enemy brothers behind Adidas and Puma, whose rivalry shaped the modern sports businessAdidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages. In Sneaker Wars, journalist Barbara Smit reveals the dramatic, characterdriven story of these two powerhouses. Started in their mothers laundry room in Germany, Adi and Rudi Dasslers shoe business was an instant success. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown.Adidas and Puma then revolutionized the world of sport, their rivalry introducing behindthescenes deals and multimilliondollar contracts. A pageturning narrative, Sneaker Wars is a riveting blend of family drama, business, sports, and history.What does David Beckhams superstardom have to do with a pair of warring Bavarian brothers in the early 1900s? More than you think, according to this compelling book. Time Magazine
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This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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