Taxmanns Marketing Management | Text & Cases Exhaustive treatise to understand Indian Marketing through simplistic and lucid

This Book Is An Attempt To Capture And Illustrate The Trends And Shifts In The Marketing Environment In India, Which Are Driven By The Following Factors: Opening Up Of The Indian Economy In The 90S Entry Of Multinational Companies Across Industries Indian Information Technology Space, Leading The Global Change In The Digital Revolutionthe Present Publication Is The 3Rd Edition, Authored By Dr Tapan K Panda, With The Following Noteworthy Features: [Simple, Systematic & Comprehensive Explanation] The Subject Matter Is Presented In A Simple, Systematic Method Along With A Comprehensive Explanation Of The Concept And Theories Underlying Marketing. The Book Tries To Explain The Subject Matter Through Realistic And Practical Examples. [StudentOriented Book] This Book Has Been Developed Keeping In Mind The Following Factors:O Interaction Of The Author/Teacher With Thousands Of Students From Different Students Of Business Schools Across The Globeo Shaped By The Author/TeacherS Experience Of Teaching The Subject Matter To Varying Levels For More Than Three Decadeso Reactions And Responses Of Students Have Also Been Incorporated At Different Places In The Book [Vivid Examples Of Marketing Practice In India] The Author Blends Marketing Concepts With Indian Examples So That The Students Can Find Immediate Relevance To The Indian Marketing Environment [Practical Application & OnField Projects] Including InternetBased Project Exercises And Case Studies To Supplement Conceptual Inputs [Unique Conceptual & Application Questions] On Indian Marketingthe Book Has 30 Chapters Divided Into 8 Divisions. Almost All The Chapters End With Conclusion, Key Terms, Conceptual Questions, Application Questions, Projects, Web Assignments, Chapter End Cases Etc. Division 1 Is About Introduction To Marketing. This Division Is Divided Into Two Chapters Which Are:O Introduction To Marketingo Creating & Delivering Customer Values Division 2 Describes Marketing Planning Process. This Division Is Divided Into Four Chapters Which Are:O Marketing Planningo Demand Measurement & Forecastingo Managing Information System & Marketing Researcho The Environment For Marketing Decision Division 3 Covers Consumer Behaviour & Stp. This Division Consists Of Three Chapters, Which Are:O Consumer Behaviouro Organizational Buyer Behaviouro Market Segmentation, Targeting & Positioning Division 4 Dealt With Marketing MixProduct & Services. This Division Is Divided Into Six Chapters Which Are:O Managing The Producto The Marketing Of Serviceso Management Of New Product Development Processo Managing The Product Life Cycleso Managing Brandso Managing Packaging & Support Services Division 5 Describes Marketing MixPricing. This Division Is Divided Into Two Chapters Which Are:O Developing Pricing Strategies & Programso Pricing Applications Division 6 Dealt With Marketing MixPlace. This Division Is Divided Into Three Chapters Which Are:O Managing Marketing Channelso Management Of Logistics & Physical Distributiono Retail Management Division 7 Describes Marketing MixPromotion. This Division Is Divided Into Six Chapters Which Are:O Integrated Marketing Communication (Imc)O Advertising Managemento Sales Promotion Managemento Publicity & Public Relationso Sales Managemento Direct Marketing Division 8 Is Mainly Devoted To Contemporary Issues In Marketing. This Division Is Divided Into Four Chapters Which Are:O Marketing Organizationso Rural Marketingo High Technology Product Marketingo Digital Marketing