Taxmanns Principles of Marketing (UGCF | NEP) Comprehensive textbook for marketing practices, integratingcore concepts | re

The Book Is Developed To Provide A Comprehensive Understanding Of Marketing Practices. It Discusses The Core Marketing Concepts, Drawing From Extensive Literature, RealWorld Examples, And Case Studies. All Cases And Examples Are Contextualised Within The Indian Market, Providing Relevant And Relatable Analysis. It Introduces Value Concepts And Reorients The Discussion On Marketing Mix Decisions, Incorporating Ethical Considerations. Additionally, It Covers Sustainable Marketing, Aligning With The Undergraduate Curriculum Requirements Under The National Education Policy (Nep) 2020. CaseBased Practical Exercises Are Included At The End Of Each Chapter To Deepen The Understanding Of Various Concepts.The Book Benefits Undergraduate And Graduate Students Pursuing Degrees In Commerce, Business Administration, And Related Fields, Which Aligns With Nep 2020. It Is Also Valuable For Marketing Professionals Seeking To Deepen Their Understanding Of Marketing Principles And Stay Updated With Current Trends, Including Sustainable And Digital Marketing.Additionally, Business Professionals Aiming To Enhance Their Strategic DecisionMaking Will Find The Insights In This Book Advantageous. Educators Can Use It As A Comprehensive Textbook To Support Their Teaching Of Marketing Concepts.The Present Publication Is The 3Rd Edition, Authored By Prof. (Dr) Kavita Sharma And Dr Swati Aggarwal. The Noteworthy Features Of This Book Are As Follows: [Comprehensive Coverage] The Book Covers All Fundamental And Advanced Topics In Marketing, Catering To The Learning Needs Of Undergraduate And GraduateLevel Courses [Indian Context] All Examples And Case Studies Are Contextualised Within The Indian Market, Making The Content Highly Relevant And Relatable For Students In India [Updated ContentNational Education Policy (Nep) 2020] The Book Includes Discussions On Value Concepts, Ethical Aspects Of Marketing Decisions, And Sustainable Marketing In Line With The Nep [Practical Exercises] Each Chapter Ends With CaseBased Practical Exercises That Enhance Understanding And Application Of Marketing Concepts In RealWorld Scenarios [Pedagogical Features] The Book Includes Discussion Questions, Relevant Pictures, Product Advertisements, Figures, Tables, And Flow Charts To Support And Enrich The Learning Experience [Case Studies] RealWorld Case Studies From Various Industries Provide Practical Insights Into Marketing Practices And Strategies [Segmentation | Targeting | Positioning] Detailed Understanding Of Market Segmentation, Targeting, And Positioning Helps Students Understand How Companies Can Strategically Place Their Products In The Market [Marketing Mix] InDepth Discussion On The Marketing Mix (Product, Price, Place, Promotion) With Examples And Case Studies To Illustrate The Application Of These Concepts [Consumer Behaviour] Comprehensive Analysis Of Consumer Behaviour, Buying Processes, And Factors Influencing Buying Decisions [New Product Development] Detailed Explanation Of The New Product Development Process And The Stages Of The Product Life Cycle, With Corresponding Marketing Strategies [Ethical And Sustainable Marketing] Coverage Of Ethics In Marketing, Evolution Of Green Marketing, And Sustainable Marketing Practices. [Relationship Marketing] Understanding Of Relationship Marketing Concepts, Focusing On Building LongTerm Customer Relationships [Digital Marketing] Inclusion Of Modern Marketing Developments, Such As Digital Marketing, Social Media Marketing, And Integrated Marketing Communication [Holistic Approach] The Book Adopts A Holistic Approach, Integrating Traditional And Modern Marketing Concepts To Provide A WellRounded Perspective [Resource For Practitioners] In Addition To Being A Valuable Academic Resource, The Book Is Also Relevant For Marketing Professionals Seeking To Enhance Their Conceptual Understanding And Practical Skillsthe Detailed Contents Of This Book Are As Follows: Introduction To Marketingo Basics Of Marketing This Chapter Lays The Groundwork For Understanding Marketing By Introducing Its Fundamental Concepts. It Explains Marketing, Its Nature, And Scope, Highlighting Its Crucial Role In Modern Business. The Chapter Discusses The Importance Of Marketing In Creating Customer Value And Building Customer Relationships. It Differentiates Between Selling (Focusing On Transactions) And Marketing (Emphasising Relationships). The Concept Of The Marketing Mix (Product, Price, Place, Promotion) Is Elaborated, Including The Unique Aspects Of Services Marketing, Which Adds Three More Ps (People, Process, Physical Evidence) RealLife Examples And Case Studies On Britannia And Apollo Hospitals Illustrate These Concepts, Providing Context And Practical Insights. Practical Exercises At The End Of The Chapter Help Students Reinforce Their Learning Through Applicationo Marketing Environment Understanding The Marketing Environment Is Critical For Developing Effective Marketing Strategies. This Chapter